Social media is the right place to launch your new product or service. But to achieve success on this platform, you must come up with well-defined plan and strategy.
Here are 6 great tips to launch your product on social media successfully:
1. Create a teaser campaign on Facebook:
Before launching a product, it is very essential to create curiosity about your product among the people.
For that, you need to post updates regularly on Facebook with or without images. Don’t forget to include the product name (code name) in all your updates to create a natural curiosity. But don’t reveal too much information earlier, even to your close friends.
2. Create a teaser video:
Social media gives a great opportunity to connect with people. One of the finest ways to connect with them is by using videos. If you reveal your teaser video in a live crowd, definitely you will get maximum response.
But how to create the teaser video? Simple! Just start with a script and record your speech about the product launch. Find appropriate photos that support your teaser video.
Using that, create a bunch of working video clips that support your script. You can do that by yourself using a tool like iMovie or ask a friend, who is more experienced to help bring everything together.
3. Create an email list of interested people:
People generally love to belong to special groups. So, first create the list of unique email addresses of people, who really show interest on your product launch. Just create a special page and ask the users to sign up for the account to watch your teaser video.
4. Create “behind the scenes” videos:
Once you have created the email list of people, it is important to provide something valuable to them. You can create a personalized “behind the scenes” video which makes people excited about your launch.
For example: You can add a video such as what people are doing behind the scenes to prepare for your launch. You can even include the design mockups or some of the articles you were working on.
5. Add the “coming soon” messages across all your best channels:
When the launching date of your product is nearing, let your audience know that something they are expected is coming soon. You can mention about your launch in all your best channels which include:
- Twitter bio and background image
- Banner advertisements on your blog
- Cover image on the Facebook
- Google+ page
- About us page of your website
- LinkedIn company page
- Email contacts and other social networks.
6. Encourage your fans and followers to spread the word about your launch:
If your fans or followers spread the word about your launch in their social networks, your launching message will reach more people. But how to do this? Simple, just create a simple clickable link on your social networks especially on Twitter.
In that include your Twitter ID and a hashtag, and you can easily track the number of people who participate in your launch. Try to write the tweet in a way someone else would write it (informal language). If anyone shares your tweet respond to them properly.
By using the aforementioned tips, you can easily launch your products on social media.