Tumblr is a famous blogging and social networking platform that helps users post text, links, images, quotes, audios and videos on the Tumblelog.
Tumblelog allows you to share all the aforementioned forms of communication directly from phone, desktop, browser or email. The users of this website mainly choose to “follow” other blogs that appear in their dashboard rather than RSS feed. They can then “reblog” it to their own feed. The reblog feature especially encourages redistribution of the content, which can spread quickly if it is fascinating.
This blogging and networking platform is not for everyone. The users of this network are mainly younger people. A study conducted by Garry Tan, the co-founder of Posterous, revealed that youngsters are mostly using Tumblr rather than Facebook, Twitter and Instagram.
They are smart and seriously engaged on Tumblr. So, any company or brand who wants to reach the youngsters can take advantage of this platform. Already many youth-friendly brands have started building their presence on this platform. So, if you too are into a business that targets youngsters, you are advised to join this platform immediately.
Another factor for considering Tumblr for business is that other popular networking sites Twitter and Facebook are becoming crowded everyday. As a result it is quite harder to get noticed. I am not discouraging you to join those platforms but you need to build your presence on all major social networking sites like Tumblr.
Its interface is designed for fast and easy blogging but unfortunately it doesn’t support commenting. However, you can add this feature by integrating Disqus. You can easily sign up and get started on this website. It has good stylish themes, third party tools, etc. Moreover you can start your own domain for free on this platform. It improves search visibility.
The optimal time to post your content on Tumblr is between 7 p.m. and 10 p.m. EST from Sunday to Tuesday. On an average, content posted after 7 p.m receives more clicks than the mid-day posts during the week.
So, what do you think? Do you agree that Tumblr is essential for promoting business online? If so, tell us in the comments section why you consider this platform as important. If you know of any other factor apart from what’s mentioned above, then do share with us.